SEO or otherwise known as search engine optimisation is the term used for the process of ‘optimising’ your website content to make it easier for search engines to read and decide what content is more important than others on your website and comparing that with the rest of the websites on the internet.
Now understanding the importance of SEO for any website lets reverse engineer that information into basic principles of how you can improve your SEO.
- How often you update your website will determine how often your website gets crawled. Posting new content on your site makes your website treated as an information site rather than a static business page that changes once in a blue moon.
- Build content. Sounds simple enough but you need to put in the work to build content. It is much more difficult to rank a one-page website with very little content. Not impossible, but much more difficult.
- Optimise your website tags. By creating meta tags descriptions and applying ‘Alt’ tags to your images you’re making it easier for search engines to search.
- If you make your website as easy to access for search engines as possible they will give weight to your website. So it makes sense to make sure you have a sitemap.xml that has been submitted to search engines to help them.
- Provide value to the person reading your content. Imagine you are someone who just had a tap explode and need a plumber’s assistance. You would typically Google your nearest plumber and you may click on a few pages to decide on one to call. All of the websites are very similar but you noticed one that had a detailed guide linked on the home page detailing how to turn off the water or tap manually and tips on preventing plumbing flooding in your home that may cause more damage. By providing tips to someone who may be having a crisis you will probably find you will be trusted, respected and have happier clients who are willing to come back to you.
- Engage with your audience on social media. If you don’t have a social media page you will need to be on the well-known platforms. As much as we may not like it, not being with the times in the digital world you will struggle to keep up.