We have created this SEO guide for Adelaide businesses who are after some resources and tips for their own local SEO campaign. This will be beneficial to anyone who wants to know how to rank locally to Adelaide specifically but the same concepts can be applied to any other location in the world.
Tip 1: Know your surrounding suburbs
If you’re a plumber in Adelaide and you only service a small area you will want to make sure you are optimising your campaign to include those suburbs around your suburb of business. Adelaide is a small enough city to do well locally in the results without having to necessarily pay for Google ads. You will want to also make sure you include suburbs specifically on your service page or contact page. We would highly recommend somewhere in the footer as well as the home page because most visitors don’t want to spend time looking if you service their area or not.
Tip 2: Create content that builds your reputation and credibility
Even take this article as an example. We discuss SEO specifically for Adelaide businesses, not for Australia, not for Sydney – just Adelaide because that’s where we operate from. The value of this article is an agency is giving an unbias and relevant view of the local industry. Our transparency creates trust between us and the reader and provides useful content.
So if you are a local Salisbury florist and you only deliver flowers bought as part of a wedding package, you would consider the following keywords.
- Adelaide Wedding Flowers
- Adelaide Wedding Flowers Delivery
- Salisbury Florist
- Salisbury Wedding Florist
- Salisbury Flower Shop
It would be a bad user experience if, for example, someone searched for ‘Salisbury flower delivery’ and realised they only delivered for weddings. This would make the user exit your site and tell Google through its analytics that search term specifically was not relevant to the user.
Tip 3: Share your content on social media and forums
The only way you are going to get traffic to your site and to those specific pages. We may have our insecurities when it comes to posting our own writing. Some people may fear that their content won’t be liked or get the results they wanted and that’s okay because you can always improve on your article later down the track.
Tip 4: List your business on Google and other online search directories
The title says it all but if you have online communities that belong in your niche it is highly worth promoting your business on other websites that are relevant. This creates strong backlinks to your website from another website of authority in your industry. Some director listing may cost you membership fees such as the White Pages which may become expensive over time if you are paying for listings. This is why creating original content and sharing on social media is so beneficial. You will eventually have your content linked to if it is a piece of milestone content.
TIP 5: You need to network with other people…..especially in Adelaide
This is probably the most important tip of them all because Adelaide compared to other cities has very different dynamics when it comes to creating and finding business connections compared to other Australian cities. Adelaide generally misses out on VIP arrivals and on larger company investments which make opportunities less likely to be stumbled upon with luck. This means to be successful in Adelaide there is a high probability that you need to be able to network with other people and attend networking events that feature people from interstate.