SEO for images: A lot of website owners often overlook the importance of applying the right tags to images in their content. Not only are these tags used for blind people who use these tags to help describe what is in the image. These tags actually contribute to image search engines and sort what picture is what. If you have ever used Google to find an image these tags is what put that image under your search request and didn’t display any other random photos.
Furthermore we are going to go into what you should be doing with your images every time you make a new blog post.
SEO for images starts with getting the right images
Getting the right type of image is something which cannot be ignored. The right images will add value to an article or page that will give confidence for people to share the page and create backlinks. It is widely accepted that whilst great text is still the primary item seen on the page, the
You can use Google Images, Flickr, stock.xchng and iStockPhoto to locate images for your website, as long as you search with the correct licensing. (It is allowed to search Creative Commons and other licenses available to the public.) If you do not have the correct permissions and licenses there is a good chance you will be forced to change them and be sued. Do not post the image if it isn’t Creative Common licensed create it or purchase it.
Use the keywords in the name of the file
As keywords in post URL’s are vital for pages, it is equally true for images. It is important to use keyword-rich words in the filename of your images for assisting the all-important search engines to ascertain relevancy. Google recommends that you try to use common image types of file like BMP JPEG, GIF, and PNG. They also recommend putting your separate images in a single folder on your site.
Create descriptive alt text
Tags or alt text are an additional method that search engines like Google help ascertain what the image is all about. Very different from the more conventional web content, search engines are unable to ascertain images text content. Search engines have to depend on captions around the image, alt text, the names of the files and the other text that surrounds the image. By adding text that is descriptive in the alt tag will aid the search engines to establish exactly what the content of the images is. Where an image is used for navigation purposes, say as a link to another page, it is important to ensure that using alt text is meaningful and relevant to the content of the page that it is being linked to.
Anchor text that is correct
A crucial element in image SEO is Anchor text. If you want to link text to images, your anchor text can be an important part of how your images are ranked when it comes to keywords. It is recommended that you use anchor text that describes the image.
Matching the images to content
Simple. if you are writing an article about a cat you wouldn’t use pictures of dogs which would not be favorable for your search engine results because you haven’t applied the right techniques of SEO for images on your site.
Do not cram as many in as possible
Do not keyword cram when filling out image alt text. All your captions, alt text, and names of files should be descriptive and to the point, not a massive list of keywords. You have to optimize the images for the visitors to your website. Image SEO is as just as much about the experience of the user as it is about appearing the highest in the search engine rankings.
Thank you for reading our article on SEO for images.