How Big Is Instagram Influencer Marketing?
Since Instagram Influencer Marketing began much has changed around Instagram is that the last ten months. These new attributes have drawn users faster than ever before in years past and Instagrams platform has continued on growing quickly. We’ve maintained the original text of the guide and have added clearly marked upgrades below choose passages. Since 2011, Instagram has been among the quickest growing social networking platforms. With over 600 million global users, Instagram is among the most far-reaching and extremely engaged social networks in existence today. But lack of transparency and documented metrics concerning advertiser pay imply that there’s no official tally on how big the Instagram influencer marketplace.
So to estimate the size of the market, we created a projection according to our research. From micro influencers earning $50 per post to Instagram superstars such as Ariana Grande that control half a million bucks per post, the Instagram influencer marketplace runs the gamut with regards to following, audience, and participation, but it is even the largest brands buying in. Target, H&M, Adidas, Samsung, American Express, Toyota, Fairmont, Microsoft, and many more brands are finding ways to partner with Instagram influencers to reach audiences. To gauge how much cash advertisers spend on influencer advertising on Instagram, we monitored the amount of sponsored Instagram posts over annually.
Presently, we gauge the advertiser to invest with influencers on Instagram at more than $1 billion yearly, with signs of substantial annual growth. Our Instagram Influencer Marketing Methodology – To be able to obtain an idea of how many sponsored articles are on Instagram, we monitored common sponsored hashtags, including .ad.sponsored. Spon. Sp. Of the 4, 792, 033 posts recorded over twelve months, that amounts to 2, 788, 963 sponsored posts. We then found that the average follower size for accounts posting sponsored content was 32, 000. Given a typical $10 cost per thousand impressions, we ended up at an estimated $320 per article and an estimated total monthly investment of approximately $90 million.
This would put the overall total yearly spend at over $1 billion. With the current annual growth, the market could reach a $130M\/month spend by March 2018 and up to a $200M\/month spend by March 2019. What is Does The Future Look Like For Instagram Influencer Marketing? The one thing is eminently clear: that the Instagram influencer marketplace is immense. There’s a billion-dollar influencer marketing business that exists within only one of that the worlds most popular social networks. So long as Instagram remains a discoverable place for influencers to efficiently And easily create along with share engaging content, the Instagram influencer marketplace will keep growing and evolving.