FaceBook has become the worlds largest social media platform over the last decade which has created its own messaging platform now better known as Messenger which became a more lightweight platform in comparison to its rival at the time Skype. One feature that has come about in the last year with Messenger is the ability for app developers to collect, gather and use data collected in Messenger chat conversations and be able to use that data.
The simplest way for the full capabilities of using FaceBook Messenger together this information is through the use of robots or otherwise known as bots.
Bots allow a more human response to messages sent by users which can avoid a lot of manual labour by the page’s admin team to deal with. For example, if someone messages “I need help” the bot can reply quickly with useful links and contact details. But depending on how sophisticated the bot is it could ask a follow-up question which could give a more accurate answer and so forth.
- You run a local pizza shop and you want your customers to be able to get coupons and specials delivered to their inbox automatically without having to run e-mail or SMS campaigns.
- You can broadcast announcements over Messenger to your customers advertising special deals.
- Someone has a question and contacted your page out of hours. Normally the user would have to wait until next business day which may already be too late and you may lose a customer or a lead but with some AI
automationyou can get the bot to reply back automatically to certain questions with information.
- You can schedule follow up messages after a certain time has passed to build rapport or to check that the customer got their order. For
exampleyou could message a customer a day after they ordered a pizza to ask how their pizza was.
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