So you’ve had a website for a while now and you may be wondering and scratching your website on why your website isn’t performing as well and you are looking for ways to give life to your website. The most important thing to know is that being a website owner is a learning curve and if this is your first site accept straight up that you aren’t going to get it exactly right the first time.
Building a website or a brand for that matter takes time, money and thinking outside the box and you be willing to do more than your competitors to get that advantage. This article will explain some really simple things you can do to bring life to your site. The best part is that you can do all of these tips with little or no money.
Create a social media presence for your site/brand
If you use social media you know already that all the big brands have their own pages which they engage with their fan base actively and post news and content to. Think about how many times a day you check your phone and go on social media and how long you spend on the platform. If you consider the fact you probably haven’t gone onto the 7 News Adelaide website, yet you’ve engaged with their posts lately. This objectively means that you are more likely to get a website visitor through FaceBook than by Google if your website isn’t ranking yet.
Having social media pages for your brand is a great way for your friends and family and advocates to share your brand with their friends and FaceBook makes it easy for content to be shared with everyone. This tip goes hand in hand with the next tip. Before you act on tip #2 make sure you have set up your social media pages first.
Creating content seems to intimidate people and it is clear why so many brands don’t for many reasons. Early business owners are typically focused on making money and driving sales than thinking long term for their brand.
When you create content you are sharing your expertise which helps create authority and offer something to the reader. Google wants to give the right result to the person performing a search so it makes sense that Google wants to show only the best. Our blog talks about SEO and the importance of on-page SEO but the truth is, if the content is good enough, it will rank regardless.
This doesn’t mean you don’t need to do SEO, you should but Google has become smarter in sorting out which content is worthy or not. It’s vital you take the time to optimise your content which will cover later in this article.
Create a blog as part of your site
If you are a plumber or a tradesman you might be rolling your eyes and wondering what on earth you could blog about that is relevant to your work. You might even feel like a blog wouldn’t even be appropriate for your business type at all, just hold on and hear this keypoint out.
Earlier in this article, I mentioned you had to be willing to do more than your competitors. Creating a blog simply opens up your website to have dynamic content which is fantastic for Google. Why?
Google visits your website based on how often it is updated and keeps track of what changes over time on your website. If your website has very few pages that haven’t been updated, Google isn’t going to stop by every day as it would waste Google’s resources. By having a blog that is updated on a regular basis you are giving Google a reason to crawl your site again and again. This tells Google that this is a very active website and it will add weight to your ranking because it is maintained. Also if you update your website on a massive scale, it won’t take Google long to reindex your entire site on their databases.
Creating a blog is a simple way to have a way to create content and if you invest time into your blog it will bring you traffic for years to come.
Tweak your website
Unless your website layout is awful you may just need to change a few things on your website to get the most out of it. Often it is just adding social media links, changing font size, adding relevant photos and grammar checking your site with a free tool like Grammarly. Don’t be afraid to ask for feedback about your website and take action on it. It also helps to build links in the content of your site that links to other relevant pages. This will help keep users on your website for longer and create a good user experience when they browse your website. After all who wants to look for the information on your site when they can ask Google and get the exact answer?
Optimise your website for SEO
This point is last because it’s the one that has the biggest misconception about and a lot of SEO experts claim this is so VITAL for the success of your website, only we disagree.
Yes, SEO is important but just because your website has the optimal amount of keywords and you use relevant headers and you add alt tags to your images that it’s going to make Google love you. Doing on-page SEO just tells Google more information about your site. It then compares what you say the page is about with the content that is actually on the page. So if your website isn’t answering the person’s query then it will shift further back into the ranks.
If your website visitor leaves your website and goes to a different result on Google that will impact your site. This may not instantly but over time it will play a part in where your website ranks on search results. So SEO is important for your site but we would argue creating content that people consume is even more important. At the end of the day, Google cares more about the user’s experience on your site than if you remembered to add H1 tags.
That being said if there are similar content relating to your keyword, Google will give the rank advantage to the website that is more optimised.